‘Everything’s luxurious and hand-picked’: Vegan beauty shop opens in Market Harborough
The brand ships products across the world
An independent beauty and wellness brand has opened the doors to its new shop in Market Harborough.
Amelia Nour welcomed its first in-store customers to its premises in St Mary’s Road at the weekend.
Meesha Kanadia, 34, started her company 10 years ago while studying to become a solicitor in London.
After qualifying, Meesha spent her evenings working on her brand despite practising law during the day.
During the pandemic, Meesha made the leap: working full time on her business.
She said: “I just had a calling to start a business. “It’s where my passion was.”
The brand opened a store in Leicester, but closed this to relocate to a warehouse in Harborough.
Meesha and her husband also moved to the area, with her focus being growing online sales.
Now, a decade since forming her business, Amelia Nour is shipping globally.
For Meesha, setting up shop in Market Harborough was an obvious next step.
She explained: “I really just wanted to build a space, a community-based space.
“I’m not here to hard sell anything. I don’t need to do that.
“It’s really about the person coming through the door.”
Whether customers are after fragrance, cruelty-free makeup, haircare or personal shopping, Amelia Nour is a destination for thoughtful beauty and wellbeing products.
Meesha said: “Everything’s luxurious and hand-picked by myself.
“It’s just nice to be able to know what you’re using and why you’re using it.”
The business owner has been supported by her family throughout the store renovation.
She said: “My dad hand-built the first shop for me in Leicester. He’s also done the same with this one.
“He’s made everything possible, despite all my ridiculous requests.”
Meesha shared her excitement after officially welcoming customers to Amelia Nour’s shop.
She added: “I couldn’t have hoped for it to have gone any better.
“We had a constant flow of people coming in.
“[Customers] are happy to support an independent business, and I think that makes Harborough really special.”