DJ Alfie: How a Harborough man made it from a school disco to top nightclubs


For Alfie, 22, is an up-and-coming DJ, now performing in clubs all over the country and abroad.
Older readers may remember the ‘traditional’ DJ, turning up at a gig with an estate car, the boot crammed full of equipment and long wooden boxes stacked with hundreds of fragile singles on vinyl.
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Alfie, who lives in Desborough, chuckles when I mention this.
“I just turn up half an hour before I’m due on, get myself a drink, plug in and I’m ready to go” he said.
“I have everything I need on four 32-gig memory sticks – but two of them are back up. I actually have another spare one on my car keys!”
That’s up to 7,000 songs, dangling from his car keys. If nothing else, this is definitely a more convenient time to be a DJ...
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Alfie fell into DJ-ing almost by accident, at a junior school disco in Rothwell.
“My friend, older than me, was supposed to be doing it; he’s rung me up and asked if I fancied doing it instead.
“I did a two-hour set, probably including Busted, Pitbull and The Black Eyed Peas. And I got a bit of money, which I think surprised me.
“I think straight after that I thought ‘I’m going to look further into this’.


He’s come a long way already since that first booking.
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Hide AdIn fact he’s just come back from four months DJ-ing on the Greek tourist island of Zante (Zakynthos).
“And it’s a different city every week at the moment - Birmingham, Manchester, Southampton, Milton Keynes...”
He described himself as a multi-genre DJ, which means “I play a bit of everything - RnB, house, grime, urban.”
His own preference is cutting-edge grime music – urban artists like Fredo, J Hus and Mist. But that’s by-the-by.
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Hide Ad“When I get a gig at a club, I do my research and find out what goes down well there” said Alfie. “The club’s own website helps me. Then I put my set list together.
“But even that’s just a guide. I do everything live on the night, trying to react to the audience.
“If something’s going down well, I’m scrolling through while the song’s playing, finding something related that I think they might like.”
So what’s the kick? “It’s literally standing in front of hundreds of people and being in control of the party.
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Hide Ad“I can’t think of anything better than turning the sound down and having hundreds of people singing the lyrics back to you.”
At first DJ-ing wasn’t Alfie’s only income source. “I’ve worked in retail for years - Topshop, Superdry and New Look – trying to get this off the ground.”
But a big breakthrough came when he won a DJ mix competition that got him a support slot with signed DJ Nathan Dawe at the O2 Institute in Birmingham.
“It was daunting – 1,500 people – but I was supporting one of my favourite DJs at the time and it went well.”
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Hide AdIt gave Alfie the confidence to drop the shops for a while and concentrate on DJ-ing.
Now he’s averaging three gigs a week – six in Halloween week – at a good-value £80-£120 an hour.
“My dream venue? Ooh, that’s a good question... hmm... I would say Ocean Beach, Ibiza. I’m actually trying my best to get in contact with the right people for that.”
Maybe it’s only a matter of time before a Desborough lad gets this decadent Mediterranean resort really bouncing.