Local businesses unite for seventh annual Christmas Toy Appeal supporting disadvantaged children across Leicestershire
A much-loved community initiative is returning this winter, as EWF launches its seventh annual Christmas Toy Appeal, and this year, the campaign is expanding through a new partnership with Market Harborough beauty salon Mooi,adj who are supporting the appeal for the very first time.
The Christmas Toy Appeal aims to provide gifts for disadvantaged children across Leicestershire who, through no fault of their own, may otherwise wake up on Christmas morning with no presents at all and miss out on the magic and excitement most families take for granted.
EWF (including EWF CrossFit, EWF Martial Arts Market Harborough and EWF Fit Kettering) has collected thousands of gifts since the appeal began. By joining forces with Mooi adj this year, organisers hope to reach even more families in need.
“We’re incredibly grateful that Mooi wanted to be part of this,” said EWF’s Amir Khorsan. “The support of local businesses and residents is what makes this appeal grow every year, and having a new partner like Mooi helps us spread the message even further.”
Mooi’s Leanne Grant expressed her excitement to help make a meaningful difference: “We knew immediately that we wanted to support it. Our clients are warm, generous, and community-minded, and together, we can help give local children a Christmas they deserve.”
How to Donate
New, unwrapped toys (no second-hand items) can be dropped off at:
Mooi adj, Market Harborough
EWF Centre, Market Harborough
EWF Fit, Kettering
Donations are welcomed anytime from now until December 17.
Residents are encouraged not only to donate if they are able, but also to share the appeal with friends and family to help maximise reach. Even a single gift can make a lasting impact on a child’s Christmas morning.
The organisers will be providing updates as donations come in, and are thanking the community in advance for their kindness and generosity.
“Every toy truly matters,” added Khorsan. “Together, we can make sure more children across Leicestershire experience the joy and excitement they deserve this Christmas.”