Confectionery giant Cadbury is offering a sweet £10,000 in prize money for chocolate lovers who can track down their elusive white Creme Egg.
The Charlie and the Chocolate Factory-style prize hunt requires shoppers to find the white eggs, which have been hidden in local newsagents and supermarkets around the UK.
How to win
According to the competition fine print, there are 111 white Creme Eggs up for grabs.
The white eggs will be camouflaged in the same packaging as the classic milk chocolate one and feature a gooey fondant yolk centre, encased in creamy white chocolate.
Of the white Creme Eggs on offer, only one will be worth the grand prize of £10,000.
Other lucky finders could pick up one of the smaller prizes of £1,000, £100 or £50.
Unhappy chocolate fans
Despite the attractive prize on offer, Cadbury came under fire from chocolate fans in December after launching the competition in shops a month early – even though the promotion did not start until January.
Many shoppers purchased the 60p eggs in the hope of winning the £10,000 prize, only to discover in the small print that the white eggs would not be distributed until January 2019, meaning it was impossible to win the competition until then.
A spokesperson for Cadbury said at the time, “All our Easter range will be available in major retailers after New Year’s Day.
“However, as some stores know that people can’t wait to get their hands on Easter products, they may decide to stock the product before Christmas.
“But as the terms and conditions state – the hunt for the White Creme Egg will not launch until 1 January 2019.”