Cadbury have released what they describe as “probably the World’s biggest selection box”, but customers have been quick to criticise the eye-watering price of the product.
The Cadbury Ultimate Selection Box contains 26 different chocolate bars and weighs in at 2.1kg and measures in at 75cm by 48cm.
The brand’s most popular chocolate bars all feature in the selection box, including the Curly Wurly, Freddo, Fudge and Chomp bars.
But this treasure trove of chocolate comes in at a staggering cost of £50.
If bought separately from UK supermarkets Asda, Tesco and Sainsburys the cost of the chocolate bars featured in the Ultimate Selection Box would cost less than half as much at £24.26.
Consumers have been quick to criticise the £50 pricetag on social media.
Facebook user April Rose criticised the selection box, saying: “I hate to be that person…but this is soo ridiculously overpriced at £50! you could literally purchase all of these bars in pound shops or on offer at the supermarkets.”
Dan Laskey concurred, exclaiming: “Cheaper to go to Tesco and buy it separately!”
Sharon Bartlett branded the item a rip off, saying: “you could get it all a lot cheaper probably half the price, so who would pay 25.00, for the cardboard box, as that’s what you are basically doing.”
Hkay Mh meanwhile said that she liked the concept, but was disappointed by the price.
She said: “This would be amazing if it didn’t cost about £30 more than it costs to buy the chocolate.”
Despite the outcry, some chocolate lovers have their hearts set on the king-size selection box, with Facebook user Paul Barnett stating: “The only real selection box you’ll need this Christmas.”
Smaller production run and increased packaging costs to blame
A Cadbury spokesperson had the following to say about the high price.
“After popular demand, we have made a limited number of Cadbury Ultimate Selection Boxes, containing all the top Cadbury favorites.
“The smaller production run and increased packaging costs to withhold the considerable weight of the combined products has meant higher manufacturing costs, this is reflected in the price.”