Hundreds of people in Leicestershire who responded to a plea to donate blood have been thanked by the NHS.
The Missing Type campaign was launched earlier this month after blood stocks fell to low levels.
A total of 448 people in Leicestershire registered as a blood donor between the campaign’s launch on Friday, June 5, and World Blood Donor Day on Sunday, June 14.
That compares to 141 in the same period last year.
The ‘Missing Type’ campaign saw the letters A, O and B – the letters that make up the blood groups – removed from public view to draw attention to the need for new blood donors.
Jon Latham, from NHS Blood and Transplant, said: “I’d like to say a huge thank you to everybody in Leicestershire who responded to our ‘Missing Type’ campaign by either helping to spread the word or by signing up to donate.
“We are thrilled that more than 30,000 people across England and North Wales committed to save lives by registering as a blood donor.
“We hope that the thousands of people who registered will now go on to book an appointment and become regular donors and that the organisations who backed the campaign will continue to help us promote blood donation.
“Current stock levels are good so we don’t need new donors to walk in to donate now.
“If there aren’t any immediate appointments in the area in the next few weeks – don’t worry, book an appointment for the future. We plan our sessions in line with the blood patients need. If you recently signed up we look forward to welcoming you for your first donation. We obviously hope you will go on to become regular donors and help us meet patient needs for years to come.”
“We need new people to register every day and 204,000 to come forward as new donors this year.”
If you are 17 or over, visit www.blood.co.uk or call 0300 123 23 23 today to find out if you are eligible to donate.