Revamped hotel is showcased in £25m advert slot

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A revamped and modernised hotel in Harborough is being featured in a national advert campaign.

Work on the 60-room Travelodge hotel in Abbey Street has just been completed as part of a nationwide investment by the company to refurbish its hotels.

The new-look Travelodge style has been developed by the company’s business and leisure customers over a 12-month period.

The biggest change is in the bedrooms which features in the company’s new £25 million advertising campaign to inspire Britain to “get up and go”.

David Ainsworth, the manager at Market Harborough’s Travelodge said: “We are delighted that our hotel has benefitted from this investment.

“It has totally transformed the hotel, and feedback from our customers has been outstanding. Business and leisure customers love the new modern look of the hotel and the contemporary rooms.

“There is no doubt the hero of the room is the Travelodge Dreamer bed.”

The work completed at Harborough, which opened in 2011 at Edinburgh Court, the former site of the Golden Wonder headquarters, is part of the company’s nationwide investment of £57 million into refitting its hotels.

By autumn this year over 80 per cent of Travelodge hotels will incorporate the new modern style as seen at Market Harborough.

The biggest investment in the room is the Dreamer bed, which has been designed exclusively for Travelodge by royal warrant holders Sleepeezee.

This type of bed, says the hotel chain, is predominately found across the world in four, or five-star hotels.

Mr Ainsworth added that he is confident the new-look hotel will become the favourite hotel for value in the area.