Match of the Day front man Gary Lineker vowed to present the programme in his underpants if his former club Leicester City won the Premiership.
And now as he anxiously asks MotD pundit Alan Shearer “does my bum look big in these?”, he’s not the only City fan who’s gone Blue Army barmy.
In Lutterworth, High Street hairdressers Chambers and Neal have changed their name to Vardy and Mahrez.
The new sign celebrating two of City’s star players has just gone up on their town salon, and it will stay there for at least a month.
“We’re all City fans here” said co-owner Ben Neal. “We discussed the name change a month ago, and thought it would be a really good idea.
“Anyway, I can’t stop, I’m just cutting the hair of a Spurs fan, and I’m having to be very nice to him!”
Just up the High Street, the butcher WF Chapman had a tempting City-inspired offering of their own - blue sausages.
“We started making our City Sausages on Tuesday morning, after the Spurs result” said butcher Will Tew.
“They’re our normal pork sausages with food colouring, specially for Leicester City fans.”
In Market Harborough, the Age UK charity shop in Adam and Eve Street is just one shop that’s turned their window blue - in a celebratory way.
Shop manager Angela Manton said: “It’s fantastic what Leicester City have done.
“A lot of the City kit is my grandson Harry’s - he’s eight - and he’s said ‘please don’t sell it’!
“In fact I could have sold everything there a hundred times over!”
Meanwhile at the town’s Duncan Murray Wines, which is displaying a ‘Fantastic Foxes!’ sign, they were discussing the best Leicester City celebration drink.
Something sparkling and Italian - to honour the achievement of City’s likeable Italian manager Claudio Ranieri - was considered suitable.
“I’d recommend Delfina Prosecco at £9.99” said shop anager Nick Worricker.