The magical work of yuletide art has appeared in a shop window on Church Street, home to many independent retailers.
It aims to promote Visit Harborough - Home - Visit Harborough - as efforts are stepped up to encourage people to ‘shop local’ with Christmas just two weeks away.
“The concept first came about from the Harbs Collective retail group in Market Harborough to incorporate a fun, interactive and artistic piece as a town centre attraction.
“It was brought to life by local business Izzika Design & Print, who have put great effort into creating an aesthetically pleasing addition to the picturesque Church Street,” said Harborough council.
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“They also teamed up with The Flower Bar at the Eco Village in Market Harborough who have created the beautiful floral installation.
“It is hoped this will be the first of many installed on the street and become a staple feature of the town centre.
“A vacant unit on the street has been utilised to improve the appearance of the street and further publicise the local shops and unique retailers and cafes we have across the town centre,” added the council.
“Further to this, some festive signage will be installed across Lutterworth and Market Harborough, encouraging people to ‘shop local’ this Christmas.”
As well as ensuring shoppers stay safe, maintaining social distancing, wearing face coverings, and regularly washing hands, the display aims to promote the ‘local small business experience’ during the festive season.
It is a chance to shop for unique and personal gifts in a relaxed and enjoyable way, a far cry from the Christmas crowds.
Look out for the Wintery window display on Church Street this Christmas and share your photos with the council on Twitter @HarboroughVisit and Instagram @VisitHarboroughDistrict with #VisitHarborough