Organisers of the revived Harborough Carnival run have been given a big boost after a town firm agreed to be the headline sponsor.
Market Harborough Building Society has announced that it will be the main sponsor for the running event – making a return after five years away – and will be supporting it in various other ways too.
Staff will be helping with entries, the distribution of running numbers and crewing a water station.
The event is aiming to be the largest running event that Market Harborough has ever seen and will form part of the town’s carnival activities on Saturday, June 13.
The Market Harborough Carnival of Running will comprise a half-marathon, a 10km, a half-marathon corporate relay, and a fun run for children.
The various runs will help raise funds for The Squires Effect charity and other local good causes.
Society chief executive Mark Robinson said: “When we heard the event was taking place and that it was covering distances that would suit all ages and abilities we were keen to get involved.”
It is being organised by the Race Harborough group, which in the past six months has staged a triathlon and Santa Run events in town.
Race organiser Brian Corcoran said: “The race will start shortly before the carnival floats come through the town centre, so the hope is that crowds will have gathered to see the parade already and will cheer on the runners.”
After that, the route will take in the picturesque nearby countryside, including Thorpe Langton.
The runners will finish at Symingtons Recreation Ground, in St Mary’s Road, where the carnival parade ends and showground begins.
Mr Corcoan said: “With last year’s triathlon, about 65 per cent of entrants had never taken part in a triathlon before, so we hope that lots of people from Harborough who have not taken part in a road running race will give it a try.
Further details of how to enter can be found at the website www.raceharborough.co.uk.
Race Harborough is also behind the Festival of Cycling taking place later this month, on Sunday, March 29.