Kevin is the new ‘face of potatoes’ for the region

Farmer Kevin Stokes from Farndon Fields Farm Shop, Market Harborough, has been named potato ambassador for the region.
Farmer Kevin Stokes from Farndon Fields Farm Shop, Market Harborough, has been named potato ambassador for the region.

PROMOTING potatoes will be part of a Farndon Fields farmer’s role as he has been tasked with being the face of the spud in Eastern England.

Kevin Stokes is joining nine others from across Britain who will be working to promote the crop.

Mr Stokes has been farming at Farndon Fields since 1983 and the business has grown in that time.

Initially, the farm consisted of 140 acres, made up of three acres of potatoes that were sold only in the local area. Now the farm boasts 550 acres with a thriving farm shop business and more than 50 employees.

He grows six varieties of potatoes as well as vegetables and soft fruit.

Mr Stokes said: “Living on a farm, I’m lucky enough to have potatoes on the dinner table every day and am really keen to show people just how easy it is to make potatoes part of any meal.”

His first role is to promote Potato Week from October 1 until October 7.

He said: “I’m delighted to be representing the potato industry, and can’t wait to get stuck into my new role. At the moment it’s full steam ahead for Potato Week.”