Events firm gets nomination for national awards

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An events agency from Harborough has been shortlisted for an industry award after successfully pulling off a live stunt involving tube trains and 3D images.

Primary, based at the town’s Angel Court off High Street, projected images depicting the history of Underground travel onto a Siemens Inspiro mock-up train.

It was part of railway giant Siemens Rail’s Going Underground exhibition, which took place last autumn.

The work has just been nominated for the Product Launch of the Year category at the acclaimed C&IT Excellence Awards, which recognises best practice in the events industry.

Primary’s managing director Dan Stevens said: “This represents a significant milestone in what has been an incredible journey for Primary.

“To be standing side by side with some of the leading players in our industry is a testament to how far we have come in such a small space of time.

“I set the company up five years ago and now we are working with major international companies, including Siemens Rail.

“This project is also a perfect example of our ethos, which is based around providing excellent project management, creative thinking and exceptional event delivery.”

The exhibition launch, held at the Crystal building at the Royal Victoria Docks in London, was based on a “past, present and future” theme, with Primary responsible for delivering the event.

The project, which took three months to plan and deliver, was held in conjunction with the London Transport Museum and CBS Outdoor UK, and celebrated the last 150 years of the London Underground while looking ahead to the future.

Stephan Kraemer, from Siemens, said: “I would like to thank Primary for their commitment, passion and professionalism that was key to making the event such a success.”

The awards ceremony will take place in London on Friday, September 19.