Fundraisers for a local air ambulance are encouraging members of the public to pull on their wellies and donate to their cause.
Derbyshire, Leicestershire & Rutland Air Ambulance (DLRAA) campaigners are asking people to take photos of themselves wearing the wet weather footwear and upload the photos on to Facebook and Twitter.
The DLRAA crew are kickstarting the ‘Wellies for Helis’ campaign using the hashtag #wellies by asking for donations via their text to donate number.
Jenny Conway, an air ambulance critical care paramedic, said: “The end of spring through summer is one of our busiest times of year as we can fly later into the evenings.
We receive no government funding and rely entirely on donations to raise the £1,700 we need for each rescue mission and without the support from our local communities we couldn’t continue to provide this life saving service.”
Supporters can show their love of DLRAA by texting WELLIES to 70800 and sharing a picture of them in their wellies, whether they’re gardening, going on a walk in the unpredictable spring showers, or to have fun at a festival, photos can be sent to @WNDLRAirAmb together with the hashtag #wellies.
Events and bucket collections will be held throughout Leicestershire while the campaign runs, so supporters can join in fund raising.
May last year was one of their busiest months for the DLRAA, with 94 missions in the month alone, and 395 emergency call-outs from May to August with 118 missions during August in Leicestershire alone. Each lifesaving mission DLRAA goes out on costs an average of £1,700, and relies on donations from the public. To find out more about Wellies for Helis call 08454 130999.