Harborough marketing firm is staging free weekly webinars to help organisations communicate with clients

A Market Harborough marketing firm is staging free weekly webinars to help organisations unsure how to communicate with clients during the coronavirus crisis.

Jess Shailes, managing director of The Ideal Marketing Company, hosted the first special webinar on Friday March 27.

The sessions aim to help participants with issues such as identifying their key business message, how to strengthen their brand in times of crisis and how to keep in touch with customers.

Each weekly webinar includes a Q&A as well as offering free marketing support and guidance on a variety of marketing topics.

They are open to anyone who signs up via Eventbrite.

Jess said: “Many of our clients have been asking us what the best strategy is for marketing at the moment.

“The truth is, it’s now more important than ever to communicate with clients and potential customers.

“They need to know companies are still there and ready to help solve their problems.

“That way, your company is the first one people think of when the crisis passes.”

With many non-key workers now either furloughed or working from home, she believes it is a good opportunity for businesses to try doing things differently. “Remote working offers a lot of opportunities,” said Jess.

“We have been helping some of our clients set up online platforms so they can communicate with their customers in a range of different ways.”

High street giants like Wetherspoons and Sports Direct have been blasted for the way they have responded to the coronavirus pandemic.

“What people do and say today, this week, this month will be remembered.

“In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful during times of crisis,” said Jess.

“Some brands may find that they lose customers if they mishandle communication at such an emotive time.”

The weekly webinars are free and can be booked by visiting The Ideal Marketing Company website or via this link https://idealmarketingcompany.co.uk/crisis-communications/