These are the new signs for Harborough that the council hope will boost investment
Council chief Phil King hopes striking new nameplates at Market Harborough railway station will give the entire area a huge shot in the arm.
Cllr King is the leader of Harborough District Council, the official 2020 sponsor for the revamped station.
Now four specially-designed nameplates have been installed on the newly-renovated platforms at the busy London mainline hub.
Two of the signs promote the Invest in Harborough District initiative.
The scheme was launched by the council in March 2019 in a bid to lure new businesses and investment to the patch.
The other two focus on the Visit Harborough District blueprint.
It was launched by the council in June 2019 to promote tourism and local attractions.
Cllr King said: “We hope these new nameplates will catch the eyes of the thousands of people using, and passing through, Market Harborough railway station every day.
“We also hope they will encourage them to visit and invest in the district, creating a positive knock-on effect to local businesses and the local economy.”
Neil Grabham, Customer Services Director of East Midlands Railway, said: “We are delighted to recognise our close work with our local partners and to celebrate the communities and regions we serve across the East Midlands.
“We hope this collaboration with Harborough District Council will help to promote Harborough District as a great place to live, work and visit.”
Last year the council unveiled colourful posters at the train station – the second busiest in Leicestershire - to entice people to visit and explore Harborough.