We had Black Friday last week, when British retailers tried to copy an American retail tradition and offer shoppers bargains in the hope of enticing them into their stores to spend more on other high-value items.
Then, three days ago, we had Cyber Monday, which we are told is the biggest single day for internet Christmas gift shopping in the United Kingdom, according to credit card firms and internet shopping sites, which clearly have a vested interest in promoting such a day.
But in Harborough we have our very own Late Night Shopping event tonight (Friday), followed the day after by the national Small Business Saturday.
Late Night Shopping needs no introduction. It is an evening of festive fun organised by a committee of businesspeople to spark interest in Market Harborough as a shopping destination during the lucrative Christmas period.
Small Business Saturday, however, is a new addition to the calendar, but is designed to promote all kinds of small businesses, not least the small independent retailers who rely on your trade to survive in the face of competition from major chains.
So, this weekend, there is no excuse, and we make no apologies for banging the drum for our town and district.
Support your town by shopping local.
The amount of business done at this time of year could be the difference between success or failure for our local shops.
Column by Neil Pickford.
Follow Neil on Twitter, @NeilPickfordHM.