The town is to be turned into a motherland of marvellous moustaches as part of a fun link-up with the Movember charity.
If all goes according to plan, Market Harborough will be transformed into Mo’Ket Harborough for a month and would be the first UK town or city to be an official Movember town and it would be a flagship site for activities.
For the uninitiated, Movember is the charity challenge which runs throughout the month of November where men grow moustaches to raise awareness and money for the Prostate Cancer UK charity.
It has grown in popularity in recent years with celebrities and sport stars getting into the spirit of things with their hairy homages.
A dedicated committee has been working behind the scenes in Harborough for several months to see if the town can go moustache mad this year and really create a stir nationally.
Two of the key people behind the Movember UK movement were given a tour of the town last Wednesday before the team gave a pitch about what Harborough can offer.
Jon Sim, from Movember UK, and Chris Carter, from Prostate Cancer UK, met with the town’s committee.
Town businesses have already jumped on board with several offering their backing.
Several have said they will incorporate ‘Mo’ into their company names for the month while others are contemplating illuminated moustaches for their premises or banners.
Harborough Council has been contacted about supporting it. Ideally, the committee would like a name-change for the month to Mo’Ket Harborough but if this is not possible they will consider a twinned town sign.
Movember UK’s head of communities Jon Sim said: “The hard work and dedication of the team working towards the creation of Mo’ket Harborough epitomises the support we receive from our Mo Bros and Mo Sistas every year in the UK.
“They’ve already galvanised significant support from local businesses and we’re very hopeful of the council sanctioning the name change – a first for a UK town.
“Our campaign is all about groups getting together, having some fun and raising much-needed funds for men’s health.
“There’s every hope we could mobilise a huge number of local men to grow a mo’ and help change the face of men’s health.”
Sarah Blackler, who works at Robert Smyth Academy and is on the town’s Movember committee, said: “Mo’ket Harborough is coming and we would like you to join us.
“No matter what your contribution it will be appreciated.
To lend your support, send an email firstname.lastname@example.org.