Trying to break America has left many an artist, director or actor at a loss but one talented illustrator has got it cracked.
Laura Irwin, of Lutterworth, has seen her illustrations used by companies in the USA for ceramic tiles, tablets and smartphone cases.
The 25-year-old, who studied illustration and animation at Coventry University, hopes her designs will one day be as recognisable as Cath Kidston’s.
When Laura graduated with a degree in illustration and animation in 2011 she wanted the chance to use her passion and talent to work for herself. A year later, she joined the Speed Plus Project at Coventry University for students and alumni .
The project gives funds to those starting their own businesses, mentoring and a series of training workshops.
Laura said: “For a graduate this is everything you need to turn your creative talent into a business. It is very difficult to break into the creative industries and to pursue a career in illustration and animation.
“By developing the necessary business skills, I have been fortunate enough to be able to build my passion into a business.
“I chose a mentor with a background in the creative industries.
“This meant she understood what I was trying to achieve and suggested I contact an art licensing company.
“My work is now being represented in the US and I have secured a deal where my work has been licensed to be produced on iPhone and iPad cases.”
Laura’s illustrations include vintage cars, flowers and geometric designs. She draws from real life rather than from a picture or photo.
She added: “The project has helped me enormously because I’ve had no previous business experience.
“My dream is to establish a brand as well-known and respected at Cath Kidston and step by step I feel my business is progressing well.”
See Laura’s designs at www.laurairwinart.com.