PEOPLE in Harborough are being challenged to lay off the booze for a month to raise money for Cancer Research UK.
The ‘Dryathlon’ fundraising campaign is asking people to pledge to give up alcohol in January and raise money for vital research into cancer.
Anyone who decides to drop the drink will be encouraged to get sponsored by family, friends and work colleagues, or donate the money they save by going dry during January.
For those who don’t feel they can commit to the full four weeks, there is an opportunity to purchase a Golden Pass, for a suggested donation of £15, which allows the owner to take 24 hours off – particularly helpful for weddings, birthdays or those who just fancy a big night out.
Jane Redman, Cancer Research UK spokesperson for the East Midlands, said: “We’re encouraging everyone – men and women - to commit to Dryathlon, knowing they will have a challenge ahead of them for a good cause when their willpower picks up on New Year’s Day.
“And have no fear! We’ll be supporting our Dryathletes the whole way, by providing lots of motivational top tips via our website and social media channels. It may be tricky for some to stay on the wagon but we have faith in people in the East Midlands and believe they have what it takes to succeed.”
To sign up to Dryathlon now visit www.cruk.org/dryathlon