A supplier of car parts is celebrating its anniversary of 90 years in business with an ambitious aim of raising £90,000 for charity.
Parkers Motor Services, of Welland Industrial Estate in Harborough, is raising the funds for the When You Wish Upon A Star charity by asking people to donate unwanted brake pads.
If Parkers reaches the total, it would mean 100 children will be able to visit Father Christmas in Lapland thanks to the funds.
And already a number of car dealerships and businesses in the district’s auto trade sector have signed up to offer their assistance to the scheme.
Len Senior Cars, SJW Auto Tuning and Repairs, Parr Automotive, Cripps, C & B Autos, Karlskars, Welford Garage, Complete Car Care, NJ Potter, Harborough Autos and G & A Autocare have already pledged support.
For every brake disc Parkers can collect, £1.50 will be raised for the charity.
The motto of the national campaign is “Give a Child a Break”.
Robin Parker, managing director of Parkers, said: “As a car parts component supplier to local garages in Harborough we came up with the strap line as a pun on break/brake.
“We have been canvassing our local garage customers in Harborough to ask them to sign up and support our efforts in raising this vast sum by donating their scrap brake discs taken off customers’ cars when fitting new ones and donating the scrap discs to us.
“For every brake disc we receive we will donate £1.50 to the cause and hopefully by signing up hundreds of garages across our UK network of depots and locally in Harborough we will soon chip away at the £90,000 target.”
“We believe this is a great story celebrating both our 90th year and the fact that with support of local businesses we can pull together to achieve something great for children that suffer life-threatening sicknesses.”
The business was founded by Jospeh and Esther Parker in Thurmaston, Leicester, in 1924.
The firm also operates 14 depots in the East Midlands and also runs a fleet of 90 delivery vans.
Its Harborough branch opened in October 2012.
To find out more about the campaign or to support it, call the town branch on 01858 467562.