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Desborough lingerie company scoops two gongs

Eveden lingerie factory shop

Eveden lingerie factory shop

A Desborough firm was a double-winner at the recent UK Lingerie Awards .

The company won the title of Fuller Bust Brand of the Year for its Elomi label, as well as Marketing Campaign of the Year for its 365 Days of Deco advertising package.

A spokesman for firm, based in Rothwell Road, said: “The awards are really the biggest awards for us in the year and it was a double scoop for Eveden.”

The marketing victory was for its Freya brand with the campaign – launched last January – celebrating its Deco bra.

Since its debut in 2009, the Freya Deco collection has become one of the firm’s best-selling and most popular collections.

The package included a micro website, www.freya365.com, available in four different languages which showcased the entire Deco collection and let users flick through a gallery, interact with styles they liked best, learn about up coming collections and watch two seasonal videos.

Its Elomi lingerie can fit women up to a 46ins back and a K cup size.

 
 
 

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