WH Smith and Age UK Leicester Shire & Rutland are joining forces for World Book Day to encourage Harborough shoppers to donate books to the charity and help raise funds to help older people in the district to cope better with later life.
When shoppers visit the WH Smith shop in 13 High Street, Harborough, to use any World Book Day vouchers, they will be able to drop-off used books of any genre.
The titles will then be collected from the store by Age UK Leicester Shire & Rutland and sold-on through the charity’s second-hand book shop down the road at 16 The Square in Harborough.
The drop-off collection service starts today (Monday, March 3) and runs until Saturday, March 30.
WH Smith has pledged to support literacy and to make a positive impact in the communities where it operates working with schools and charities around the UK.
It has been a partner in World Book Day for many years and each year thousands of children visit WH Smith stores to exchange their World Book Day vouchers.
This new initiative in Harborough is the first of its kind between WH Smith and Age UK and WH Smith hopes that its customers will get involved to help raise funds for charity.
Funds raised by the partnership will support the most vulnerable and needy older people at a time of year when their finances are more stretched and many have to choose between heating and eating.
Funds will help those who are physically frail, have mental health issues or learning difficulties.
Tony Donovan, executive director of Age UK Leicester Shire & Rutland, said: “World Book Day is all about getting children into bookshops and to enjoy reading.
“With WH Smith’s help we’re getting people to think about donating their pre-loved books for someone else to try – and to raise funds for a local charity at the same time.
“This partnership will allow us to reach a much wider audience with the call for book donations and we’re very grateful for the agreement of the WH Smith team at Harborough to get involved and support our charity.”
Sandra Black, WH Smith’s regional business manager for Leicestershire, said she is delighted to have the opportunity to promote reading for World Book Day and to help raise funds for Age UK.
“We hope that our customers will support the initiative by donating their old books when they come into our Market Harborough store for their World Book Day reads,” she added.
Each Harborough school pupil under 18 receives a £1 World Book Day voucher through their school which is redeemable against any book they purchase from participating bookshops. World Book Day this year is on Thursday, March 6, but activities are promoted throughout the month of March.
Are you doing anything for World Book Day? Send us a picture of your activities by emailing firstname.lastname@example.org.
Story by Alex Blackwell
Follow Alex on Twitter, @BlackwellHarb.