People in Harborough are being urged to help eat someone out of poverty.
The 90kg Rice Challenge has been taken on by Market Harborough Fairtrade Town Steering Group to help farmers in the Third World.
It will see the group aim to sell at total of 90 one-kilogram bags of rice over the next seven weeks as part of a national initiative.
Bags of rice will be available from a stall outside Sainsbury’s supermarket off Springfield Street this Saturday.
Threy are also being sold at the Oxfam book shop in High Street, Harborough and participating schools and churches in the area.
The greoup is also holding a stall at the Farmers’ Market in The Square, Harborough on Thursday, October 3.
The idea for the challenge originates from John Riches of Just Trading Scotland, who learned while on a trip to Malawi that a farmer would have to sell 90kg of rice to allow one of his children to go to school for one year.
The aim of the challenge is to raise awareness of the situation faced by such farmers and of the important role education plays in beating poverty.
Meanwhile there was good news for the Steering Group this week as the Fairtrade Foundation confirmed the town’s status as a Fairtrade town, a status it gained in 2006 following a year-long campaign by volunteers to convince enough shops, cafes and businesses to sell or stock Fairtrade items.