Lutterworth student’s designs at London Fashion Week

Student Amy Crofts with model Kate Rogers
Student Amy Crofts with model Kate Rogers

A student saw her designs paraded on the catwalk at London Fashion Week after taking inspiration from children’s toys.

Amy Crofts, of Lutterworth, was chosen as one of only 16 students from across the UK as finalists in the Fashion Awareness Direct (FAD) Competition.

Amy Crofts designs on the catwalk

Amy Crofts designs on the catwalk

It has been described by Vogue magazine as an “undeniable springboard” to success.

The De Montfort University fashion design student made the shortlist for the contest and got to see her designs on the catwalk at the prestigious fashion event.

The 21-year-old said: “I was extremely excited to be chosen as a finalist for the competition, it’s such an amazing opportunity and a great event to be part of.

“I was very much looking forward to the day itself and being able to see my designs on a London Fashion Week catwalk.”

Amy Crofts designs on the catwalk

Amy Crofts designs on the catwalk

Following a brief by the competition organisers to create designs that engaged the senses, Amy used childhood experiences as the inspiration for her designs.

Amy’s ideas for her women’s wear came from children’s toys which help learning development.

Her outfits contained a variety of bright tones, textiles, prints and embellishments which engage sight and touch.

She also included fun and bold accessories to finish off the look, including a teething knuckle duster, a clacker necklace and backpack.

Amy saw her designs at the show on Tuesday, February 18.

She said: “It was amazing and it was such a fantastic opportunity.

“I just can’t thank FAD enough for it.

“On the day it was weird to see how different the designs looked on the catwalk compared to how they looked on the mannequins.

“It was a great evening. I was a bit in shock, but I am just so grateful.

“Not many people get an opportunity like this at our age, being able to showcase their work.

“I was fairly scared but just so thankful.”

After graduating later this year, Amy is hoping to be a print designer in women’s wear or children’s wear.

Students and graduates from De Montfort School of Fashion and Textiles have had great successes in the industry.

Amy’s fellow fashion student Rebecca Chipping has recently been shortlisted in the National Tailoring and Design Awards.

And last month Beyonce performed at The Grammy Awards wearing a design by De Montfort fashion graduate Nichole De Carle.