Digital marketing help for SMBs

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Help is at hand for small and medium-sized businesses who want to improve their digital presence.

Johnston Press, which publishes the Harborough Mail, has today announced the launch of a new digital marketing service to help small businesses transform their online presence.

Digital Kitbag is a simple and effective one-stop-shop which utilises Johnston Press’ extensive digital expertise to provide a fully integrated digital marketing solution for local businesses keen to reach an online audience for the first time or ensure their business website is unique and has stand out.

Digital Kitbag will allow business owners to select from a comprehensive portfolio of services – from a basic ‘do-it-yourself’ email marketing tool to a fully managed raft of integrated digital solutions including social media management, search engine marketing (as a Premier SME Partner of Google) and a range of effective website & digital presence solutions.

Digital Kitbag managing director Chris Brake said: “Most SMBs are not taking full advantage of the wide range of online marketing available to them.

“At Digital Kitbag our goal is simple – to take the time and effort out of online marketing, so that SMBs can get on with what they do best – running their business.

“Businesses which can tap into the full range of digital marketing can increase revenue and improve customer loyalty.

“The Digital Kitbag team can build you an effective online presence to make sure you are found, seen, and stand out from the crowd.

“And we can run your search marketing campaign to drive the visits you need to deliver new customers, and real results.

“We can give you a powerful email marketing platform to stay in touch with your existing customer base – and we can even take on running your social media if you want.

“We want to encourage our business customers to really benefit from our digital expertise which, combined with technology platforms from our global class leading partners, can ensure they are fully maximising online opportunities.”

Digital Kitbag products will now be trialled in the UK with full roll-out expected by May 2014.

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